“When you’re on the radio, every single day, someone hears something. Even if it’s just a laugh. It doesn’t have to be a life-defining, life-altering moment, but… the part that becomes so familiar, that’s hard to replicate with anything else.
When PPM was commercialized in the ‘aughts, a couple of new weighting variables were added. For years, we knew that Arbitron weighted the diary service...
“The opportunity with Hubbard comes at the perfect time in my career, and I look forward to reaching new and old listeners through streaming and podcasting.”