Tag: KSON San Diego

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Trend Jacking: The Low-Cost Marketing Strategy Radio Needs Right Now

"One word of caution: do not jack what you do not understand."

Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

Meeting Your Listeners Creates Audience Loyality

What are you doing to build and nurture that relationship when the battle for the ear is greater than ever?

Countdown To CRS 2025: Scott Roddy, 103.7 KSON San Diego

For Roddy, the chance to learn and share new ideas ranks high on his CRS list.

Countdown To CRS: 2025 Tim Roberts, Audacy Country Format Captain And 99.5 WYCD Detroit Program Director

“I’ve been on record before, and I'll say it again. I really credit a lot of my career success to CRS. When I first came there in the prehistoric times of the 1980s, I really was just blown away by the level of expertise, commitment, and smart people.”

What Are Music Radio’s Biggest Wishes For 2025

With 2025 looming, I ask some radio industry leaders about their biggest wishes for the coming year.

Meet ‘John & Tammy’ San Diego’s Morning Show

There have been many changes in how people consume radio, and the ability to adapt to that is key for anyone. And knowing now what an audience is like today versus when we first started, it's completely different.

20 Brands In 20 Days: Scott Roddy, KSON, San Diego

I hear this frequently. Well, it sounds like a small market, but our listeners aren't going. I live in San Diego, so radio shouldn’t be doing this.

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Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

How Daniel Cormier Is Approaching Calling UFC Freedom 250 as a Landmark Moment for the Sport of MMA

"As a guy that's represented the country in wrestling and the things that I've done, I've always wanted to go to the White House. Now, I have an opportunity to do it. Plus, to do it with fighting and representing the UFC. That's crazy to me."