CMA New Artist of the Year nominee Tucker Wetmore surprised radio stations and personalities with one-on-one calls earlier this morning to share the news that they had been awarded the prestigious honors.
When a listener knows that their favorite bit is always at 7:10 or “The Drive At Five” always kicks off the weekend, you’ve trained them to choose you over a podcast or playlist.
There are things that the streaming platforms can never do that Country excels in. Community connection, cultural relevance, and making the music feel like your music.
When a listener gets a ticket to see someone they’ve loved since they were 14, you’re not just filling a prize slot. You’re making a lifelong listener.