The shift to digital isn't some looming threat anymore — it already happened, and a lot of the format missed the boat. Now stations need to swim to catch up.
CMA New Artist of the Year nominee Tucker Wetmore surprised radio stations and personalities with one-on-one calls earlier this morning to share the news that they had been awarded the prestigious honors.
When a listener knows that their favorite bit is always at 7:10 or “The Drive At Five” always kicks off the weekend, you’ve trained them to choose you over a podcast or playlist.
There are things that the streaming platforms can never do that Country excels in. Community connection, cultural relevance, and making the music feel like your music.
When a listener gets a ticket to see someone they’ve loved since they were 14, you’re not just filling a prize slot. You’re making a lifelong listener.