Tag: Lester Holt

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The Industry According To: Kathleen, Kesley, & Chris, Columbia Records

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"Relationships matter. Analytics matter. Being able to speak the language matters."

Why TikTok Followers Don’t Equal Radio Talent

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"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

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"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

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"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

Tom Llamas Replacing Lester Holt on NBC Nightly News Leads Barrett Media’s Top 5 TV News Stories of 2025

Columns BNM Staff BNM Staff -
Records were broken, billions were made, ratings were lost, and some of the biggest seats in all of television news changed hands in 2025.

Tom Llamas’ Early Success as Anchor Is a Boost for NBC News

Columns Garrett Searight Garrett Searight -
Often, the instinct is to overcorrect when a legacy figure departs. Networks get anxious. They look to inject youth, style, or some form of disruptive energy into their programming, fearing that continuity equals stagnation. NBC News didn’t go down that road.

The Watch: NBC Nightly News with Tom Llamas

Features Garrett Searight Garrett Searight -
Llamas had the unenviable task of replacing "The most trusted man in news", Lester Holt. Let's check in and see how that's going.

Ratings Roundup: NBC Nightly News Sees Slight Dip As Tom Llamas Takes Over For Lester Holt

Features Garrett Searight Garrett Searight -
The decline for NBC News in total viewership is more significant than the immediate losses suffered by CBS Evening News earlier this year.

Ratings Roundup: NBC Nightly News Nearly Catches ABC World News Tonight in Key Demo During Lester Holt’s Final Week

Features Garrett Searight Garrett Searight -
For the week that encompassed Memorial Day, each of the three major network newscasts was down compared to the previous week.

Can the Lester Holt-Sized Hole Ever Be Filled at NBC Nightly News?

Columns Lauren Ashburn Lauren Ashburn -
He had a long run and now gets to slow down, but not leave the game. Others will face more difficult choices with such a fragmented audience.

As Lester Holt Prepares to Leave NBC Nightly News, First Promos for Tom Llamas Hit Air

Television BNM Staff BNM Staff -
"Legacy isn't handed down. It's carried forward."

The Watch: NBC Nightly News with Lester Holt

Features Garrett Searight Garrett Searight -
For one final team before he relinquishes the role, let's check in on the most trusted man in television news.

Why Lester Holt and Martha Raddatz Treated Coverage of Pope Leo XIV So Passionately

Columns Lauren Ashburn Lauren Ashburn -
The wall-to-wall coverage from Rome blew everything else off the screen.

NBC News Sets Final Broadcast Date for Lester Holt to Anchor NBC Nightly News, Start Date for Tom Llamas

Television BNM Staff BNM Staff -
It will be just shy of a decade since he officially held the role after he was officially named the replacement for Williams on June 18th, 2015.
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Why TikTok Followers Don’t Equal Radio Talent

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"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

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"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

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"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

A.I. in Radio: Where Is the Uncrossable Line?

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"A.I. does not live in local markets, play games at your remotes, connect with listeners, or comprehend what culture you have built inside your cluster."