"Currently, LIV Golf claims it can reach profitability in just 20 months should it secure the full $250 million. However, if LIV does not, reporting states the league will be reliant on “rising team values and a new media rights deal” in order to reach profitability."
"FOX Sports is excited to broadcast the LIV Golf League, showcasing athletes at the top of their game competing at an elite level for viewers across the nation."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."