For years, people compared a 60 Minutes correspondent chair to a Supreme Court seat: once you got it, it was yours for life. This year proved that's not actually true.
"If the podcast industry is willing to recognize 30 seconds of listening as worthy of credit over "genuine engagement," then radio has every right to examine whether its own standards should evolve as well."
“This transformational partnership recognizes the immeasurable strength of the PGA Tour’s history, legacy and pro-competitive model, and combines with it the DP World Tour and LIV."
"The broadcast will largely consist of a simulcast of the TV feed from the Grange Club in Adelaide, with McKee filling in the gaps on the radio airwaves."
"If the podcast industry is willing to recognize 30 seconds of listening as worthy of credit over "genuine engagement," then radio has every right to examine whether its own standards should evolve as well."
Here’s the question: Will another research company have an opportunity to overthrow King Nielsen? Will radio and audio measurement change? I expect we’ll see a new landscape by the end of the decade.