“Are you asking yourself (and your team members), what can we do to build a personal connection with our audience? How can we get them to relate to us and be entertained at the same time? " - Chad Rufer
With each new year comes everything from resolutions in your personal life to the promise to take a fresh look at how you are doing things in your professional life.
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."