Tag: Lori Lewis

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The Industry According To: Kathleen, Kesley, & Chris, Columbia Records

"Relationships matter. Analytics matter. Being able to speak the language matters."

Why TikTok Followers Don’t Equal Radio Talent

"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

Consultant’s Corner: Lori Lewis – Lori Lewis Media

“Social Media is not about volume, it's about differentiation” – Lori Lewis.

What Are The Right Social Media Answers For Sports Radio?

"What are the limits of social media for radio brands? Are there any?"

Is Your Brand Ready For The Next Disruption?

When change happens, the way you respond is everything. You can try to hang on to the status quo, but the longer you do,...

Thoughts From The 2016 NAB Radio Show

The 2016 NAB Radio Show is in the books and as usual, I'm feeling energized after a few days of learning. This year's event...

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Why TikTok Followers Don’t Equal Radio Talent

"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

A.I. in Radio: Where Is the Uncrossable Line?

"A.I. does not live in local markets, play games at your remotes, connect with listeners, or comprehend what culture you have built inside your cluster."