"This is imperative for us. You never know what’s going to happen with AI … So, just being at the beginning stages of it and really enhancing and jumping fully in has been really valuable for us as business."
In a move designed to beat others to the punch, Mount Wilson Broadcasters has flipped its Los Angeles frequencies k-Mozart 105.1 and 98.3 to all Christmas music.
"This is imperative for us. You never know what’s going to happen with AI … So, just being at the beginning stages of it and really enhancing and jumping fully in has been really valuable for us as business."