Tag: Media Business
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Borell Associates: 77% of Local Advertisers to Steady or Increase Spending
Economic confidence, however, continues to weaken.
Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio
"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."
Westwood One Cuts Affiliate Relations Staff in Department Downsizing
The cuts come as Westwood One's parent company, Cumulus Media, prepares to exit its pre-packaged Chapter 11 bankruptcy.
Top 15 Podcast Advertisers Spent $60 Million in June, Magellan AI Data Shows
Quince led all advertisers with an estimated $6.9 million in June podcast spending.
Could Cumulus’ Win Over Nielsen Spark the Beginning of the End?
It won't happen overnight, but the tectonic plates are shifting, and once there's momentum, who knows where it will end.
Skyview Networks Promotes Andrew Kalb to COO, Appointments for Four Others
"I'm confident they will help us move quickly, enhance innovation and stay at the leading edge of a changing media landscape as we build toward the future."
Sale Price of Audacy St. Louis to Hoffmann Media Revealed
The filing provides the first official valuation since the companies announced the transaction more than two weeks ago.
Magellan AI Data Shows 30-Second Podcast Ads Outperform 60-Second Spots
The report strengthens the case that shorter podcast commercials can improve efficiency without sacrificing results.
Inside the Crowd React Media Study on AI Voices That Divided The Radio Industry
"Listeners clearly expressed that they expect radio to be built around authentic relationships between broadcasters and audiences."
News/Talk Radio Burnout: When It’s Time to Walk Away
How do you reconnect with that first moment of love? If that love has changed, is it time to walk away on your own terms and divorce the industry?