Tag: Media Business
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Nielsen Ceasing RADAR Network Radio Ratings
RADAR was founded in 1972 as a method of measurement for network ad buyers to ensure their spots were running as promised.
Finding the PPM Meter in the Haystack
How many competitive radio stations are in your market? That leaves only a few heavy meters for each station.
Heather Cohen Promoted to President of The Weiss Agency
"I am beyond grateful to Eric Weiss for his guidance, friendship, and faith in me."
Bob Pittman: iHeartMedia ‘Will Be Back in Growth Mode in 2024’
Pittman added that he "remains confident that both the advertising marketplace and our company will be back in growth mode in 2024."
Townsquare Sees 5% Revenue Decline in 3rd Quarter
Broadcast radio was the largest revenue driver, but also saw a decrease, dropping 8.6% to $54,2 million.
How to Follow the Radio Ratings Data to News/Talk Success
The data is your path to victory. Don’t run from data, cherish it. Data is the scientific way to monitor your show.
NAB Pushes Back on Automaker Estimates on Cost to Keep AM Radio
The NAB pointed to data from the Congressional Budget Office that estimates the cost closer to $198 million in 2023.
Radio Sees 8-Year High in Time Spent Listening According to New Data
That 45% number is tied for the fourth quarter of 2019 as the highest percentage in recent years.
Nielsen DDI Measurement Metric is a Ruse
This column will explain what it is and further, why it may be the most useless metric in radio audience measurement.
Futuri Launches Expanded AudioAI Tool
“AI is evolving at warp speed, as are Futuri’s capabilities.”