When asked why they listen to local radio, 40% of those aged 18-34 said that local content is the key reason. That's higher than the overall level (30%) and the 55+ crowd (20%).
The company noted that the $199 million decline in the fourth quarter can largely be attributed to a significant drop in political advertising related to the presidential election in the prior year.
“This partnership brings BIA’s local market data into AdApt’s sales platform, making market information more accessible to sales teams as they evaluate market-level trends and dynamics.”
On Wednesday, April 22nd, at 7 AM in the Beethoven Room of The Encore Resort, the Broadcasters Foundation will present the awards during the NAB Show in Las Vegas.
When asked why they listen to local radio, 40% of those aged 18-34 said that local content is the key reason. That's higher than the overall level (30%) and the 55+ crowd (20%).