Cumulus has promoted John Lewis to Regional Vice President for additional markets. The move expands Lewis’ oversight across the company’s Florida and Alabama operations.
What We Know: Cumulus Media announced Lewis will now oversee its stations in Fort Walton Beach and Pensacola. He’ll continue leading Cumulus Huntsville and Cumulus Chattanooga, while supporting the company’s radio and digital brands. Lewis joined Cumulus in 2009 and has spent 17 years with the company. Previously, he served as Vice President/Regional Market Manager for Cumulus Chattanooga and Cumulus Macon, GA. He also held market leadership roles in Albany, Pensacola, Lexington, and Memphis.
What They Said: “John is a proven leader when it comes to building a positive culture with a foundation of measurable results. I am pleased that in his expanded role, he will share his deep experience and knowledge with our terrific teams in Fort Walton Beach and Pensacola.” -Cumulus Media Senior Vice President of Operations Mark Sullivan
“I’m honored and excited to work with the Pensacola and Fort Walton Beach teams. Having spent a couple of years early in my career with Cumulus Pensacola, it’s especially meaningful to return. With outstanding teams, great brands, and a strong track record of success, I look forward to building on that momentum and helping both markets reach their full potential.” -John Lewis
What Remains Unclear: Cumulus hasn’t announced any additional leadership changes connected to Lewis’ expanded responsibilities. The company also hasn’t outlined specific initiatives for the Fort Walton Beach and Pensacola markets.
What It Means: Lewis’ expanded role gives Cumulus another experienced executive overseeing multiple markets. Additionally, the promotion highlights the company’s focus on leaders with experience across broadcast and digital operations.
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Garrett Searight is Barrett Media’s News Editor, which includes writing daily news stories, features, and opinion columns. He joined Barrett Media in 2022 after a decade leading several radio brands in several formats, as well as a 5-year stint working in local television. In addition to his work with Barrett Media, he is a radio and TV play-by-play broadcaster. Reach out to him at Garrett@BarrettMedia.com.