Tag: Cumulus

"Cumulus replaces one layoff casualty with returning talent rather than external recruitment"

This industry calls itself the radio business, the media business, the broadcast industry. Nobody calls it the media family. That's not an accident.

"Every layoff may improve the balance sheet for a quarter, but it also chips away at the product listeners fell in love with. You want to make a guaranteed human campaign count? Invest in more humans than cut costs for new technology or another podcast to purchase for your platform."

The company now has until October 30th to file a reorganization plan and until December 29th to solicit acceptances.

"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

“John is a proven leader when it comes to building a positive culture with a foundation of measurable results."

"Radio has given me more than I ever could have imagined"

"The worst thing that can happen is something gets so cool that it becomes too cool. And suddenly it's closed. That's your brand over at that point."

"Richards currently serves as operations manager for Cumulus' four-station Reno cluster and as program director and morning host at Country KBUL."

Whether radio leaders want this to be true or not, the data is unambiguous: in radio, people are the commodity. Listeners want entertainment. They want connection. They want it for free.