"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."
Whether radio leaders want this to be true or not, the data is unambiguous: in radio, people are the commodity. Listeners want entertainment. They want connection. They want it for free.
"For Rosen and Mason, Barrett Media recognition is appreciated, but it is not the destination. It is a byproduct. A reflection of culture. Of collaboration. Of hiring talented people and giving them the room — and responsibility — to create."