"If you are not a sponsor, ticket buyer or recipient of a complimentary guest pass and plan to attend, reach out asap. You must be on the ticketed list to gain entry."
Whether radio leaders want this to be true or not, the data is unambiguous: in radio, people are the commodity. Listeners want entertainment. They want connection. They want it for free.
"For Rosen and Mason, Barrett Media recognition is appreciated, but it is not the destination. It is a byproduct. A reflection of culture. Of collaboration. Of hiring talented people and giving them the room — and responsibility — to create."
"All these terrestrial radio hosts that haven’t carved out a digital space, they're f****d. They don't own anything. They don't own their name, image, or likeness. I’ve owned all my content since I was on the Power Pig (WFLZ) in 1992."
"If you are not a sponsor, ticket buyer or recipient of a complimentary guest pass and plan to attend, reach out asap. You must be on the ticketed list to gain entry."
"Broadcast radio remains one of the most powerful promotional tools in media. But power without precision is wasteful. If companies want better results, they need a cross-promotional model that reflects how audiences actually discover content today."