"Our core business is performing well, with stable year-over-year distribution and non-political advertising revenue and strong expense management resulting in lower year-over-year operating expenses."
Their view is that testing and practice have shown little difference in listening, but the gains in proportionality are positive. The unspoken part is that this change will help control sample costs as well.
Your platform does not matter. Your market does not matter. What channel number you have or radio signal you broadcast on does not matter. The only value media companies have is trust.
"We remain confident in our ability to position the Company for long-term success through strong execution and by maximizing value from the Company’s underlying assets.”