Nielsen notes for advertisers that the results show that more than 80% of all time spent listening is spent with either terrestrial radio or podcasts, while only 15% is spent listening on platforms like Spotify and Pandora.
“This new version of the DTS AutoStage Broadcaster Portal signals an inflection point in radio broadcasters’ ability to obtain precise listening measurements at scale and with specificity."
"Broadcast licenses are not sacred cows. If you think there’s nothing you can do to lose a license, then it’s not a license. That’s called a property right."