Tag: Media Business
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72% of Local Advertising Now Spent on Digital, New Borrell Data Shows
"Digital has matured. The easy growth is over. From here on, success won’t be defined by participation, but by who can steal share from competitors."
82% of Advertising Agencies Now Buying Programmatic Audio Ads, Cumulus/Westwood One Data Shows
A series of Advertiser Perception studies commissioned by Cumulus and Westwood One shows a near 2x increase in programmatic audio advertising usage compared to 2022.
John Zimmer to FCC: End Local Radio Ownership Caps
"The same competitive forces that have already devastated local newspapers now seriously threaten broadcasters and their services to local communities.”
Is AI Really the Fix for the Overload of Streaming Ads?
I'm not suggesting that streaming advertising doesn't work, just that overdoing it — which costs money — is wasteful.
The Daily Wire Undergoing Round of Layoffs
It is unclear how many members of the company's staff have departed as part of the ongoing exits.
Radio Research Means Nothing If You’re Reading It Wrong
I've seen an entire room agree on data, then someone new comes in and sees something different — something they'd like to believe.
DMR/Interactive Promotes Tony Bannon to EVP of Strategy and Growth
Before joining DMR/Interactive, Tony Bannon worked at Cumulus Media, Midwest Communications, Mid-West Family Broadcasting, and Saga Communications.
Cumulus Partners with The Media Audit and TOMA.Solutions for Local Market Data
“Today’s advertisers want more than audience delivery. They want insight, clarity, and a stronger connection between marketing decisions and business results.”
Magellan AI, iHeartMedia Strike Deal for Radio Advertising Attribution
“Our expanded partnership with iHeartMedia brings broadcast radio into the same attribution framework as digital audio and other media, giving brands a more complete view of campaign performance.”
Libsyn Adds Spotify Video Capability For All Creators
"We believe the platforms that win in this next era of podcasting won’t be the ones that limit access – they’ll be the ones that empower creators at scale.”