Tag: Media Business
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Audacy COO Susan Larkin Named to NAB Radio Board of Directors
Larkin replaces former Audacy CEO David Field on the NAB Radio Board of Directors.
Podcast Advertising Rose Nearly 20% in 2024 4th Quarter, Magellan AI Data Shows
The top 10 podcast advertisers spent a projected $124 million during October, November, and December.
25% of Broadcast Companies Now Using Artificial Intelligence, New Report Shows
Of those broadcasters not using artificial intelligence, 41% claimed that they plan to implement the technology in the next two years.
Audio Better Brand Builder Than TV for Financial Services, Westwood One Data Shows
Despite the advantages that audio advertising offers, only 4.8% of advertising from financial brands was spent with AM/FM radio, the Westwood One data shows.
Rejections in Sales: Embrace the ‘No’ to Get to ‘Yes’
Rejection is part of sales, but how you handle it defines your success. Embrace the "no," learn from it, stay resilient, and turn setbacks into opportunities.
Nexstar Names Samantha Osborne Reynolds Vice President of Political Sales
“Sam is a strategic thinker, deeply experienced, and the perfect person to lead our new political advertising sales division.”
Nielsen Data From The Gauge Shows TV Viewing Up 5% in January 2025
As one might expect, football broadcasts played a large role in that increase.
How Much Artificial Intelligence in Broadcasting is Too Fast and Too Soon?
Suggesting that AI will be a bust in the future seems ludicrous, but if we are to believe the Census -- one of the best survey operations in the world -- it’s not a big deal yet.
Nielsen Well Intentioned For Changing Qualifying Time, But Still Missing the Mark By Wide Margin
It’s a step in the right direction, but it’s miles away from how major digital outlets are calculating their metrics.
Mid-West Family Broadcasting Names Tom Walker Chairman of the Board Amidst Several Leadership Changes
Walker, a third-generation member of the Mid-West Family Broadcasting organization, will take over the role and be involved in guiding and directing the broadcasting company in its day-to-day operations.