OutKick has seen growth on multiple fronts in recent months. That continued in March as the outlet founded by Clay Travis saw a 20% increase in unique visitors compared to the same month in 2024.
During the third month of the year, more than 6.6 million unique visitors reached the site between its desktop and mobile functionality, according to Comscore.
Additionally, it saw 29 million total multiplatform views. That marks a 21% year-over-year increase. It also saw an 18% increase in multiplatform minutes compared to the same window last year, up to 27 million minutes.
“It comes with no surprise that March was a great month for OutKick,” said Senior Vice President and Managing Editor Gary Schreier. “The platform was not only the tip of the spear on March Madness coverage but also led the news cycle after founder Clay Travis interviewed President Donald Trump on Air Force One. This is one of many examples of how OutKick continues to provide engaging content, including conversations with people you wouldn’t see on your standard sports show.”
The interview between Travis and Trump marked the first time the outlet appeared as part of the White House Correspondents Association pool seat marked for new media.
On social media, OutKick featured 15.2 million video views between Facebook, X, and YouTube, which is a 2% increase. Overall, the outlet saw 1.3 million social actions between Facebook, X, and Instagram, which is a 31% increase year over year.
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