Tag: Media Business
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Why Podcast Advertisers Shouldn’t Let the Skip Button Keep Them Away
The lesson here isn't to flee podcasting. It's to approach it correctly.
8% of Podcast Listeners Pay Attention to Ads, New YouGov Study Shows
“One of the most distinctive things about podcast ads is how frequently they’re not listened to."
Futuri Launches TopLine Enterprise Revenue Intelligence Platform for Media Sales
According to the company, early adopters reported an average 11-times return on investment. They also shared 34% revenue growth within 90 days.
Former RAB Executive Vice President George Hyde Dies
The Radio Advertising Bureau (RAB) is mourning one of its own. Former executive George Hyde has died.
What We Know: George Hyde served as the...
Clay Travis: OutKick Now ‘Fully Grown’, Time to Build Something New
"I feel like OutKick is a fully grown site that's an adult. I'm looking forward to building something new. I'm going to share more details about that going forward."
Video Podcast Time Virtually Mirrors Audio-Only Podcasts, New Edison Research Data Shows
"Both types of consumption are virtually the same. There’s a lot of it. There’s a lot of people who listen to audio only. And there’s a lot of people who watch actively.”
How iMAR Entertainment Turns Unsold Advertising Into Unforgettable Experiences
"The conversation becomes even simpler if you simply have unsold inventory on the books that's already going unsold. Might as well turn that into serious revenue."
Is the Netflix Dream Hurting What Made Podcasting Great?
The math is simple. The appeal is obvious. But the long-term implications? Those are murkier than most people want to admit.
Worldwide News Network Launches With Radio.Cloud Technology Expansion to North America
"It has been super customized for our operation and will allow us to provide a level of service to affiliates that no other network has ever been able to provide. Our new staff was able to master NewsCloud very quickly.”
2026 Midterm Political Advertising Outpacing 2022 By 47% as California Governor Race Balloons
Tom Steyer has spent the considerable bulk of the political advertising.