“No radio station in any market has more than 1% of the local advertising market share – while Google, Facebook, and Amazon divide more than half of that local revenue and provide no local service.”
"The media is your business, and to do it right costs money. If your business plan doesn’t factor in the cost of doing things right, then you’re doing things wrong..."
What do you want your station(s) to accomplish? What needs a fresh coat of paint on the station? Is there a show on the station that needs a reinvention?
Nearly four in 10 Americans (39%) have no confidence in the media, according to the latest Gallup Poll. Another 29% selected “not very much confidence” in the media.