"Partnering with YouTube at this level for the first time allows us to put these ceremonies directly into the environment where so much of today's journalism and storytelling already lives."
“The Big Ten would have exposure in every TV home,” said one source to Front Office Sports. “It would also be a smart idea to follow the model of the most successful sports league in America.”
Sources are telling CBS Sports that if NBC is to engage in a number like that, it is looking for "shoulder programming" from a Power Five conference in order to boost the network's college football coverage.
ESPN was reportedly in a three-way bidding battle with Amazon and Comcast. According to the report, F1 told both Amazon and Comcast on Friday that they had decline to accept either one's offer.