Tag: Melissa Chase

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The Industry According To: Kathleen, Kesley, & Chris, Columbia Records

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"Relationships matter. Analytics matter. Being able to speak the language matters."

Why TikTok Followers Don’t Equal Radio Talent

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"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

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"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

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"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

Audacy Houston VP/Programming Melissa Chase Exits

Radio BMM Staff BMM Staff -
Chase joined the team in 2021 and was promoted to VP of Programming in early 2023, expanding her role to include oversight of KILT.

Barrett Media’s Top 20 AC/Hot AC Radio Program Directors of 2024

2024 Jason Barrett Jason Barrett -
"88 AC/Hot AC program directors received votes from our voters."

Barrett Media’s Top 20 Adult/Classic Hits Radio Program Directors of 2024

2024 Jason Barrett Jason Barrett -
"49 Adult/Classic Hits radio program directors appeared on ballots turned in by our voters."

‘100.3 The Bull’ Houston Horses Around With $20,000

Radio BMM Staff BMM Staff -
“When in Texas, you have to give away a horse, right? ‘Neigh of the Day’ was an opportunity to create a unique experience both on air and in person. "

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Why TikTok Followers Don’t Equal Radio Talent

Columns 0
"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

Columns 0
"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

Radio 0
"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

A.I. in Radio: Where Is the Uncrossable Line?

Columns 0
"A.I. does not live in local markets, play games at your remotes, connect with listeners, or comprehend what culture you have built inside your cluster."