Audacy’s KILT (100.3 The Bull)/Houston has concluded its “Neigh of the Day” promotion, a five-week end-of-summer contest in which a listener was awarded $20,000 to purchase a horse or any other item of their choosing.
The station selected 97 qualifiers through on-air call-ins and in-person “Neigh-Borhood Party” events. These events featured a custom horse trailer, a photo area with live miniature ponies, and 100.3 The Bull radio personality appearances.
At the “Neigh of the Day” finale on August 25 at Frio Hill Country Grill and Barn, the 97 qualifiers participated in a random key drawing to unlock the horse trailer, with one lucky winner receiving the $20,000 reward.
Melissa Chase, VP of Programming, Audacy Houston, said, “When in Texas, you have to give away a horse, right? ‘Neigh of the Day’ was an opportunity to create a unique experience both on air and in person. We were also able to connect with listeners who live in more rural areas and miss a lot of the events that are done closer to the city. This promotion marked the first time a horse was a radio prize – and for 100.3 The Bull, hopefully not the last!”
