The shift to digital isn't some looming threat anymore — it already happened, and a lot of the format missed the boat. Now stations need to swim to catch up.
Let’s get some Memorial Day housekeeping out of the way. For RockTernative programmers and talent, it’s an important time of year to pause and make sure messaging is properly balanced.
“Specialty Programming” is at the top of my programming pyramid for a reason. It’s the special sauce for your station to stand out from the competition.
"One of my most satisfying moments is when I get a text or a tweet from a veteran or an active military member that thanks us for recognizing them and how essential and important they are in our local community."