Tag: Metallica
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What If the Next New Rock Radio Hit Isn’t New at All?
To be clear, this is not a call for being the "deep cut" and "B-side" station or format. This is far more strategic.
What Bad Bunny and the Super Bowl Halftime Show Teaches Rock Radio About Cume Building
The NFL is doing it right. Bad Bunny will be growing cume for the league on Super Bowl Sunday.
Classic Rock Music: The Year in Review
"The new guard is slowly supplanting the old guard, but evolution is a slow process."
Say Thanks to the Biggest Turkeys in Rock and Alternative
"Say no to cranberry, yes to Rock"
From Ozzy to JAWS: Proof That Originals Never Fade
While imitation is considered approved flattery, what are we creating that’s truly original in our competitive situations?
Four Rock Moments That Red White & Blew Our Minds
Four American Explosions That Changed Rock Music Forever
Rock Radio May Be Wasting 20-30% Of Its Marketing Dollars
If you’re spending thousands on direct mail, telemarketing, or digital campaigns, ask your vendors where their lists came from and when they were updated.
Radio Resources And Full Metal Jackie Offer Sabbath Special
This historic all-star event will mark Ozzy Osbourne's final live performance, featuring a rare appearance by the original Black Sabbath lineup.
Red, White & Rock Your Memorial Day Weekend
Let’s get some Memorial Day housekeeping out of the way. For RockTernative programmers and talent, it’s an important time of year to pause and make sure messaging is properly balanced.
Marty Linck And 106.5 The Arch Delight And Surprise St. Louis
“Delight and surprise, we call it. It has to be a part of the format, but it's still a mainstream format. It's a mile wide, an inch deep."