Tag: Metallica

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The Industry According to Gary Jay, Land Shark Promotion Studio

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"Radio cannot afford to become a tired jukebox with 15 minutes of commercials every hour."

Attention Spans Are 40 Seconds. What Does That Mean for Radio?

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"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

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"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

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"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

What If the Next New Rock Radio Hit Isn’t New at All?

Columns Keith Cunningham Keith Cunningham -
To be clear, this is not a call for being the "deep cut" and "B-side" station or format. This is far more strategic.

What Bad Bunny and the Super Bowl Halftime Show Teaches Rock Radio About Cume Building

Columns Keith Cunningham Keith Cunningham -
The NFL is doing it right. Bad Bunny will be growing cume for the league on Super Bowl Sunday.

Classic Rock Music: The Year in Review

Features Mike Stern Mike Stern -
"The new guard is slowly supplanting the old guard, but evolution is a slow process."

Say Thanks to the Biggest Turkeys in Rock and Alternative

Columns Keith Cunningham Keith Cunningham -
"Say no to cranberry, yes to Rock"

From Ozzy to JAWS: Proof That Originals Never Fade

Columns Keith Cunningham Keith Cunningham -
While imitation is considered approved flattery, what are we creating that’s truly original in our competitive situations?

Four Rock Moments That Red White & Blew Our Minds

Columns Keith Cunningham Keith Cunningham -
Four American Explosions That Changed Rock Music Forever

Rock Radio May Be Wasting 20-30% Of Its Marketing Dollars

Columns Keith Cunningham Keith Cunningham -
If you’re spending thousands on direct mail, telemarketing, or digital campaigns, ask your vendors where their lists came from and when they were updated.

Radio Resources And Full Metal Jackie Offer Sabbath Special

Radio BMM Staff BMM Staff -
This historic all-star event will mark Ozzy Osbourne's final live performance, featuring a rare appearance by the original Black Sabbath lineup.

Red, White & Rock Your Memorial Day Weekend

Columns Keith Cunningham Keith Cunningham -
Let’s get some Memorial Day housekeeping out of the way. For RockTernative programmers and talent, it’s an important time of year to pause and make sure messaging is properly balanced.

Marty Linck And 106.5 The Arch Delight And Surprise St. Louis

Features Jeff Lynn Jeff Lynn -
“Delight and surprise, we call it. It has to be a part of the format, but it's still a mainstream format. It's a mile wide, an inch deep."
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Attention Spans Are 40 Seconds. What Does That Mean for Radio?

Columns 0
"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

Columns 0
"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

Columns 0
"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

Features 0
"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."