Tag: MLB.TV

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Otis Maher Joins B98.5 as Atlanta Night Host

"We are so happy to welcome Otis to the B98.5 team,"

The Industry According To: Kathleen, Kesley, & Chris, Columbia Records

"Relationships matter. Analytics matter. Being able to speak the language matters."

Why TikTok Followers Don’t Equal Radio Talent

"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

MLB Announces New YouTube Programming Aimed To Bring Kids Closer to the Game

"By creating content specifically designed for kids on a platform where they are already watching, we hope to inspire curiosity, creativity, and a lifelong love of baseball."

Sports Leagues Are Forgetting The Foundation Their Success Is Built On

"Progress is fine. Evolution is necessary. But not at the expense of the very people who made sports matter in the first place."

MLB Local Television Crisis Risks Eroding Fan Loyalty and Competitive Balance

"Baseball is built on trust. Fans trust that their team will be there every night, on the same channel, with familiar voices guiding them through the season. Right now, that trust is fraying."

Los Angeles Angels Announce DTC Option With Reported Interest in Launching Own Network

"The Angels said details regarding cable and satellite availability will be announced at a later date, leaving their full distribution plan unresolved as Opening Day approaches."

ESPN Unveils MLB.tv Plans for Upcoming 2026 Season

"The rollout introduces tiered pricing based on whether customers already subscribe to ESPN Unlimited, the network’s branded direct-to-consumer product."

Detroit Tigers, Red Wings Announce Broadcast Partnership With MLB

"We have two of the top-rated broadcasts in our respective sports and remain focused on listening to fans about what matters most to them."

Washington Nationals Partner With MLB In Shift Away From MASN Production

"Today’s announcement represents a new chapter for Washington Nationals baseball."

Why Rob Manfred Is Now on the Clock as MLB Commissioner

"The next three years will define Manfred’s legacy as commissioner of baseball. If he’s able to secure a deal where baseball leapfrogs the NBA in media rights value, put him in the hall"

MLB Reportedly Set To Announce Media Rights Deals With NBC, ESPN, Netflix

"Under the new deal, ESPN is expected to retain approximately 30 national games through the 2028 season"

ROOT Sports Signs Off From Broadcasting Seattle Mariners Baseball

"ROOT Sports, which launched as Northwest Cable Sports in 1988 and later became affiliated with Prime Sports, will cease operations following yesterday's Seattle Mariners game"

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The Industry According To: Kathleen, Kesley, & Chris, Columbia Records

"Relationships matter. Analytics matter. Being able to speak the language matters."

Why TikTok Followers Don’t Equal Radio Talent

"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."