Major League Baseball (MLB) is taking a direct swing at building its next generation of fans. On Tuesday, Major League Baseball announced the launch of MLB Clubhouse, a new youth-focused content platform built for YouTube. The initiative centers on introducing baseball and softball to younger audiences through entertaining, accessible programming tailored specifically for kids.
The platform features a mix of original series. That includes animation, player storytelling, highlights and educational content. MLB designed the lineup to meet kids where they already spend time while also showcasing the sport’s personalities and creativity.
MLB Clubhouse launches with several notable partners. The league is expanding its relationship with ABCmouse following a successful 2025 collaboration that generated more than 11 million views. Content from the educational platform will now live alongside new material on MLB Clubhouse. Meanwhile, Crayola joins as a partner on MLB Art Club, a series built to blend baseball with creativity.
The programming slate offers a variety of entry points for young viewers.
One of the flagship shows is The Doug Out!, a stop-motion animated series. The show follows a young fan named Doug and his friend Scout as they explore different aspects of baseball. New episodes began rolling out April 7 on YouTube Kids, including a debut installment focused on the Seattle Mariners and catcher Cal Raleigh.
Another key offering is MLB Art Club. Developed alongside Crayola, the series encourages kids to draw mascots and team symbols while learning baseball facts. The first season includes 34 episodes and mixes art tutorials with trivia and interactive elements.
MLB is also leaning into storytelling and player development. No Easy Outs highlights the challenges athletes face on their journey to the professional level. In addition, Let’s Play Ball serves as a resource hub for kids, parents and coaches. The series provides drills and tips from MLB and AUSL players.
Gregg Klayman, MLB’s senior vice president of product development and content strategy, said the league sees the platform as a natural evolution. He noted that reaching kids on familiar platforms creates new opportunities to build lasting connections with the sport.
“By creating content specifically designed for kids on a platform where they are already watching, we hope to inspire curiosity, creativity, and a lifelong love of baseball,” Klayman said.
MLB worked with an experienced creative team to develop the platform. That group includes Emmy Award-winning creator Adam Reid, who helped shape the animated series.
The league believes MLB Clubhouse can help bridge the gap between traditional fandom and younger audiences. With consistent content and recognizable partners, MLB is betting that digital-first storytelling will keep baseball relevant for years to come.
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