Tag: Major League Baseball

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The Industry According to Gary Jay, Land Shark Promotion Studio

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"Radio cannot afford to become a tired jukebox with 15 minutes of commercials every hour."

Attention Spans Are 40 Seconds. What Does That Mean for Radio?

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"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

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"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

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"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

Mike Tirico Hints At Desire To Call His First Major League Baseball Game

Sports John Mamola John Mamola -
"At some point, I'd love to get a couple innings in during my career."

MLB Announces New YouTube Programming Aimed To Bring Kids Closer to the Game

Sports BSM Staff BSM Staff -
"By creating content specifically designed for kids on a platform where they are already watching, we hope to inspire curiosity, creativity, and a lifelong love of baseball."

How Baseball’s ABS System Is Creating the Drama and Excitement the Sport Needs

Columns John Lund John Lund -
"Right now, baseball has something it’s been missing for years: a nightly reason to watch—not just for outcomes, but for moments. Because suddenly, any pitch can flip a game."

Netflix Reveals MLB Opening Night Viewership Figures

Sports BSM Staff BSM Staff -
"According to Nielsen Big Data + Panel, the game delivered an average minute audience of 3 million U.S. viewers in Live+Same Day viewing."

‘This Week in Baseball’ Returns Streaming Weekly Episodes Exclusively on X

Sports BSM Staff BSM Staff -
"Bringing back ‘This Week in Baseball’ as an X Original bridges the game’s rich history with today’s real-time conversation."

ESPN’s Jeff Passan Explains Decision To Stay At ESPN, New Podcast, and Challenges of an MLB Insider

Features John Mamola John Mamola -
"ESPN, regardless of the rights we have, we’re still the best. We still do this better than anyone else, with the best people."

NBC Sports Local MLB Analyst Approach Could Be a Game Changer for All Networks

Columns John Mamola John Mamola -
"If this concept proves successful in year one of NBC Sports’ return to Major League Baseball coverage, it could create one of the most significant ripple effects in sports broadcasting."

MLB on Netflix Proved Fans Who Demand Change Only Want It Until They Receive It

Columns John Lund John Lund -
"When Major League Baseball opened the 2026 season on Netflix, the reaction was predictable before the first pitch. This isn’t baseball. This feels weird. What am I watching? You know the song—take me out to the ballgame, buy me some peanuts and… Netflix. Yeah, that part."

Why Netflix’s MLB Debut Should Have The NFL’s Attention

Columns John Mamola John Mamola -
"This wasn’t about pleasing purists. It wasn’t about winning the next morning’s sports media debate. It was about signaling to leagues — especially the NFL — that Netflix is ready to compete on the biggest stage there is."

WFAN’s Gregg Giannotti on Netflix MLB Opening Night Broadcast: “Who Was That For?”

Sports BSM Staff BSM Staff -
"The WWE guy coming out [saying yeet]… Burt Kreischer coming out and screaming to the crowd? Who’s that for?"
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Attention Spans Are 40 Seconds. What Does That Mean for Radio?

Columns 0
"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

Columns 0
"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

Columns 0
"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

Features 0
"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."