Major League Baseball is bringing back one of its most recognizable properties. The league announced it will revive This Week in Baseball with a modern, digital-first approach designed for today’s audience. The reimagined series, branded as TWIB, will debut this Friday at 12 p.m. ET on the social media platform X via Major League Baseball’s official account.
New episodes will drop weekly through the 2026 postseason.
MLB is leaning into both nostalgia and innovation with the relaunch. The short-form format will highlight the game’s biggest stars, top plays and trending storylines. At the same time, it will retain signature elements longtime fans associate with the original show.
The series is being developed by MLB Studios and produced in collaboration with MLB Network. League executives view the project as another step in expanding baseball’s reach across digital platforms.
“For a generation of fans, TWIB is etched in their minds and hearts. The music, the highlights, and the positioning of the game’s stars were groundbreaking in many respects,” said Kenny Gersh, MLB Executive Vice President, Media & Business Development. “To this day, fans speak with profound fondness about how the series shaped their connection to the game. So now, after thoughtful development, our goal is to deliver a show that pairs the vibe and signature style of the original franchise with a modernized format designed for today’s younger, social media savvy generation.”
The league recently renewed its partnership with X, making the platform a central distribution point for the series. MLB believes the weekly show will serve as a quick, engaging way for fans to catch up on the sport heading into the weekend.
Mitchell Smith, Global Head of Content Partnerships at X, said the revival blends tradition with modern fan behavior.
“Bringing back ‘This Week in Baseball’ as an X Original bridges the game’s rich history with today’s real-time conversation,” Smith said. “It allows longtime fans to relive the nostalgia while introducing a new generation to the sport.”
Multimedia creator Kait Maniscalco will host the series. Each episode will feature highlights, player profiles, historical callbacks and lighter moments like bloopers. Producers also plan to incorporate classic elements such as TWIB Notes, familiar music cues and stylized slow-motion shots.
The original This Week in Baseball debuted in 1977 and quickly became a staple for fans across the country. Hosted for years by Hall of Fame broadcaster Mel Allen, the program helped shape how audiences consumed baseball highlights. The show ran until 1998 and later returned from 2000 to 2011. During its run, it played a key role in connecting fans to the personalities and moments that defined the sport.
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