Tag: MoffettNathanson
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Local, Broadcast, Cable TV Advertising Forecasted to Fall 7%, New MoffettNatahanson Data Shows
However, ad-supported connected TV is expected to gain in the coming years, growing from a projected $16 billion in 2025 to $22 billion in 2027.
Digital Advertising Grows 14% in 1st Quarter While Broadcast Radio and TV Fall, New MoffettNathanson Data Shows
“Just a decade ago, digital accounted for just 25% of U.S. advertising; now it makes up 75%."
Nexstar CEO: College Conferences, Motorsports Exploring Deals With The CW
"While an agreement could be struck as early as this fall, Sook said that more enticing options are not available until 2026."
Expanded College Football Playoff Could Be Too Expensive For ESPN
"It’s such an expensive package that something would have to be thrown overboard. You can’t have everything."