"Jimmy was a great friend. Jimmy did the best that he could. Jimmy was talented. Jimmy had great intentions… Jimmy I just want to say job well done and we will miss you and certainly loved you."
When a listener knows that their favorite bit is always at 7:10 or “The Drive At Five” always kicks off the weekend, you’ve trained them to choose you over a podcast or playlist.
When a listener gets a ticket to see someone they’ve loved since they were 14, you’re not just filling a prize slot. You’re making a lifelong listener.