“We're choosy on our station. We have to go for the creamiest cream of the crop. A lot of the position is being accessible and at least being able to provide feedback and provide an answer.”
A couple of my choices come straight from the Country category this year. Scotty McCreery w/ Hootie and the Blowfish / “Bottle Rockets,” Bailey Zimmerman & Luke Combs / “Back Up Plan.
“What is the connection? What is something that is going to endear you to the listener that is going to make them consciously think, I have to listen to 'Jesse & Anna' again tomorrow to see what happened?”
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."