"We’re proud to showcase a new form of historical storytelling that allows viewers to experience Houdini’s remarkable life in his own words, while remaining rooted in extensive research and historical accuracy.”
By shedding the traditional brand tie, MS NOW can finally lean into what it already is, and doesn't have to worry about what effect that might have on it's network counterpart.
"We’re proud to showcase a new form of historical storytelling that allows viewers to experience Houdini’s remarkable life in his own words, while remaining rooted in extensive research and historical accuracy.”