"Apple TV first tested iPhone in a live sports workflow during a September 2025 Friday Night Baseball game between the Boston Red Sox and Detroit Tigers."
"Show me somebody who has more at stake when they’re on the court or on the field and creates a bigger disparity when they’re gone in terms of interest and viewership."
"You have a built-in audience already on their couches from the U.S. Open that took forever – took forever – and went into the night, and then you’re right there."
"It’s a balancing act, but I think that you do want to make sure you have fun along the way, so you don’t take things too seriously, and you certainly don’t want to take yourself too seriously."
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"Apple TV first tested iPhone in a live sports workflow during a September 2025 Friday Night Baseball game between the Boston Red Sox and Detroit Tigers."