There are things that the streaming platforms can never do that Country excels in. Community connection, cultural relevance, and making the music feel like your music.
“For me, it’s music discovery that makes me passionate about the Rock and Alternative formats. Hearing a band for the first time or a new song from a band that’s been around for a while. It’s such a rush.
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."