While strategic boundaries and expectations matter, at what point do we end up with so much focus or strategic segmentation that it has an adverse effect and stunts growth?
One morning show told me they didn’t make the hockey win a focus because women don’t care about sports. That, to me, was like saying male-targeted news radio shouldn’t have mentioned the Nancy Guthrie story because men don’t care about kidnappings.
Previous installments featured Trisha Yearwood with Lainey Wilson and Eric Church with Jelly Roll. It's become a signature element of the CRS schedule.