Tag: music radio
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Radio Must ‘Think Different’ About Branding
One of the biggest challenges facing radio is without a doubt, the need to redefine our brands. What is our promise? So many managers...
It’s a New Day For Barrett Media
"What you see on this website, and in your inbox through our daily newsletters is the result of passion, investment, love, knowledge, and hard work."
20 Brands in 20 Days: Brian Figula, 96.5 KOIT, San Francisco
"Every time you turn on the radio station you’re going to be lifted up and you’re going to feel good. That goes not just for the music but the content."
Tom Kent’s Last Gift Reminds Radio Always To Be Prepared.
"How are we preparing our brands for next stages? A long illness like the one Tom was fighting gave his organization time to prepare and make sure his affiliates were covered when the day came."
Preparing Your Christmas Format Flip in July
"If you go early in November on a low-rated rimshot, that’s fine because the ratings were probably poor in the first place. But if you have a top three or top five AC and switching over early is hurting, you may want to think twice."
Nielsen Audio PPM Top Ten Market Ratings June 2024 (5/19-6/23)
iHeartMedia’s AC WLTW (106.7 Lite-FM) remains atop the monthly Nielsen PPM ratings in New York City ratings going 8.9-8.2,.
Barrett Media Hires Ron Harrell, Robby Bridges, and Kevin Robinson as Music Radio Columnists
"I knew we needed folks who love to write, are passionate about the business, and have different experiences. I think our first three columnists reflect that, and I'm thrilled to have them joining our team."
Barrett Media To Expand Content Into Music, Tech, and Podcasting
"My long-term goal is to develop Barrett Media into a one-stop shop for all media industry professionals whether you work in sports, news, music, advertising, digital or tech."