"The lesson for music radio is not that low cost is bad. The lesson is that once the experience starts to feel stripped down, transactional, and emotionally thin, the audience may still use you while caring less every time they do."
A mascot can always protect the brand because it can't age out of the demo, hold you hostage during a contract negotiation, get poached by a competitor, or go on Facebook and rant about the President.
Imagine if RockTernative radio was run like the Premier League. Where bottom-ranked stations didn't just have lower ratings, they were fighting to avoid being...