"When all those things come together, it just works so well. I've learned that usually a piece of content or a story that works on the radio will work on social media."
Just because a brand has a table — a website, app, and social pages accessible on phones — it doesn't mean they're really meeting the audience on their turf.
“We’re thrilled to welcome Casey to the WQIK team and we look forward to her bringing new ideas, energy and perspectives that will spark exciting growth and great collaboration.”
Radio was a big part of her start. Her team even enticed Frank Bell to leave his successful radio programming job to make sure radio was part of the plan.
“Sam has worked in the Adult Hits format for over 20 years in San Antonio and understands better than anyone what 102.7 Bob FM should sound like to reflect the city’s rhythm and culture.”