Tag: music radio
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Russ Parr Returning to Majic 102.3 for Afternoon Drive
“His unique ability to connect with our audience is second to none and we look forward to his return!”
Own the Chaos: Why Imperfection Is Rock Radio’s Greatest Asset
Own your issues. Own the moments that go sideways. Because those create better moments than any perfect tease can.
Radio Has Unique Power in Product Placement
"The best radio integrations won’t feel like advertising at all. They will feel like part of the show—and that’s exactly what makes radio such a powerful platform for clients."
YEA Media Group Launches ‘Ana’s Group Chat’ Podcast with Kidd Kraddick Show’s Ana Szabo, Alicia Becerra
"I am thrilled to extend this inclusive community into the podcast space, allowing us to connect even more deeply and personally in a longer format. It's been a long time coming!"
The Three People Every Radio Station Needs — And Why Most Are Missing One
If you have all three, you can build something people remember. If you are missing one, your station can still function, but it will underperform.
What Nielsen PPM Data Tells Us About Content, Contests, and the Mistakes Most Shows Still Make
We're at a point where only the very biggest shows can afford to waste a break. Even the big shows that waste too many breaks will lose audience.
Eagle 98.1 Brings The Woody Show to Morning Drive in Baton Rouge
"This station has real roots here. We know our listeners. We show up. And we're going to keep building something Louisiana can be proud of."
How Radio Can Beat Spotify and Apple Music for Summer Concert Listener Attention
While it might be easy to dismiss the issue of concert information as being relevant only for stations that play newer music, the fact is Classic Rock and Hits artists continue to tour and do huge business.
99X Morning Host Leslie Fram Exits
Crash Clark, who joined the morning show as a traffic reporter in 2024, has replaced Fram on the program.
New Country 96.3 Adds Hannah Lane As Evening Host
US 96.3 host Hannah Lane is making the move from the Jackson, Mississippi country station to join New Country 96.3, the Cumulus Dallas country...