"Partnering with YouTube at this level for the first time allows us to put these ceremonies directly into the environment where so much of today's journalism and storytelling already lives."
If the future of our industry is in the hands of some of the people I see in the photos 'representing' the industry, we might be in more trouble than I thought.
Stations run big promotions that spans several weeks, culminating in the big moment of awarding the prize and announcing the winner. Then what? Far too often, nothing.