"The network’s six-game slate, which aired over Saturday, April 19, and Sunday, April 20, averaged 4,487,000 viewers. That figure marks a 15 percent increase from last year’s opening weekend coverage."
“I thought I was making it clear I was talking about basketball. I certainly did not mean to compare him to a person that was thrown out of this league and has been widely recognized as a racist.”
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."