Tag: NBA
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Andrew Marchand: WWE/Netflix Deal Paves Path for Amazon to Get NBA Rights
The new deal between the WWE and Netflix could be what propels the NBA to be ok being on a streaming platform, Marchand argues.
The Unorthodox Path to Netflix Carrying NBA Games
“This is not fully fleshed out, but in order to innovate, people and businesses have to start by asking ‘why not?’.”
ESPN and ABC NBA Game Viewership Increased From Last Season
ESPN and ABC reported that viewership across the networks is up 16 percent from last season, averaging 1,712,000 viewers per game.
Does Mark Cuban See a Bubble That is About to Burst in Sports Media?
“The now-former Shark Tank star has a good track record of identifying the ideal time to bail.”
ESPN Sees Increased NBA Viewing With In-Season Tournament
In 2023, ESPN’s eight-game November slate averaged 1,522,000 viewers, which is up from 1,269,000 viewers last season.
Netflix Interested in NBA In-Season Tournament
The streaming company is reportedly interested in creating a docuseries around the tournament.
NBA Exec: TV Will Change More in Next 5 Years Than Past 30
“The definition of reach is changing. There’s a lot of opportunity that change will bring.”
NBA In-Season Tournament Launch Sees 1.7 Million Viewers
The first doubleheader of the In-Season Tournament featured the New York Knicks vs Milwaukee Bucks and the Dallas Mavericks vs Denver Nuggets.
Nationalizing NBA TV Rights Works for the League, But Not For Broadcast Partners
The league is looking out for itself by trying to get a huge rights fee. But there's only one problem: Who's going to agree to what the NBA wants?
NBA Looking at Hybrid Approach to Local TV Rights
"...if we can deliver scale or deliver a critical mass and maybe even include it as part of a national arrangement we’re negotiating right now, those opportunities are very intriguing."