“Together with the NBA and its teams, we look forward to bringing even more one-of-a-kind stories and cultural experiences to fans across the country.”
Lakers star LeBron James surpassed the NBA's all-time scoring record on Tuesday night, and TNT benefitted from the milestone ratings wise.
According to Sports Media...
"Understanding how our industry influences consumers’ decision-making doesn’t eliminate that influence, but it does encourage more thoughtful, impactful and compelling buying habits."