With simply the sheer amount of dollars put into sports television rights, you can't concede any day. You can't just allow your competition to have a win.
“It will be a lot of fun working alongside ESPN’s talented roster of broadcasters and having the opportunity to talk about the game that I love so much.”
"Understanding how our industry influences consumers’ decision-making doesn’t eliminate that influence, but it does encourage more thoughtful, impactful and compelling buying habits."