Carlson said his show obtained exclusive recordings from Ron Klempner, an attorney for the NBA Players Association, saying that the league wanted to stay in the good graces of China
The vast majority of the NBA's video success came from Instagram Reels. That featured a tally of 716 million views, accounting for 60% of the total NBA social views during the Finals. The NBA also surpassed 88 million YouTube views.
"Understanding how our industry influences consumers’ decision-making doesn’t eliminate that influence, but it does encourage more thoughtful, impactful and compelling buying habits."