"There was something comforting about turning on ESPN and seeing that ticker crawling across the bottom. It told you that you were plugged into the sports world. Today, the sports world isn't waiting at the bottom of our television anymore."
"This was Michael Jordan. The face of the NBA’s greatest era. The man who helped make the original NBA on NBC a cultural phenomenon. The opportunity to put him back in that environment should have been impossible to screw up. And somehow, NBC did."
"His interview with Mike Tirico ran in segments throughout the entire calendar year. Jordan did not appear live on any NBC Sports' NBA programming last season."
"I’m not satisfied with just competing. I want to win. I want our station to not just be relevant, but be one of the best sports stations in the country. We have an opportunity to do that."
"Reed arrives after five years calling college hoops for ESPN, NBC/Peacock and FOX Sports. Meanwhile, Winge, with Altitude since 2018, steps into the lead analyst chair as the third full-time female analyst on an NBA regional network."
"As we prepare to tip off our second season of NBA on Prime, we’re thrilled to present an exceptional lineup of games featuring the league's biggest stars, iconic rivalries, and high-stakes matchups within the Emirates NBA Cup and expanded postseason coverage, including our first-ever exclusive Eastern Conference Finals."
"The 2025-26 NBA Regular Season on ABC and ESPN averaged 1.9 million viewers through 80 telecasts, up 11% from the year before and the network's best mark since 2018-19."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."