"I never wanted my family’s issues and struggles to become public for any reason, including divorce leverage. But I unfortunately knew this day was inevitable."
"The Big 12 may look back at this deal as necessary survival in a restructured college athletics landscape. Or it may look back at it as the moment it decided an energy drink was worth more than its soul."
"$600,000 for them is a rounding error. The amount of money these corporate news outlets can put toward stupid decision making -- in both of those cases firing talent -- is remarkable in and of itself."
"I want to personally apologize to our team members who felt we let them down. While this was a collective recommendation by some members of our leadership team, I approved it and take full responsibility for it."
"The Big 12 may look back at this deal as necessary survival in a restructured college athletics landscape. Or it may look back at it as the moment it decided an energy drink was worth more than its soul."