"The current agreement averages about $2.1 billion per year for the Sunday afternoon slate of games, meaning a revised deal could push CBS’s annual commitment past $3 billion."
"Roger Goodell isn’t apologizing for wanting more — more games, more viewers, more revenue, more reach. Because as long as fans keep showing up, turning on the television, clicking the stream, and arguing about every call online, the NFL has no reason to slow down."
"If implemented, the additional contest would take place on November 25, 2026, and would represent another step in the NFL’s broader effort to stretch its schedule across more days of the week."
"While initial expectations inside media companies suggested the league might wait until later in the year to begin formal negotiations, recent signals from league leadership indicate the NFL could attempt to finalize updated deals before the start of the next regular season."
"We knew right away, when we got the notice on Thursday that they had a superior offer and the details of that deal. We knew exactly what we were going to do."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."